Visit Isle of Wight LTD (VIOW) is a not for profit company, dedicated to showcasing the Isle of Wight on the UK mainland and overseas. VIOW works in partnership with Visit England, Visit Britain, Tourism South East and other tourism bodies to promote our stunning beaches and countryside, holiday retreats and rich heritage.
The Island welcomes over 2.7 million visitors a year, mainly from the UK mainland (93 per cent). Our visitors contribute over half a billion a year to the Island’s economy. VIOW aim to grow our regular repeating visitor numbers to over 3 million visits (£600 million) a year by 2021.
VIOW are the Destination Management Organisation for the Isle of Wight, a public and private sector partnership led by the private sector.